Supplier email templates
- 5 brand templates
- 5 distributor templates
- BONUS – 3 LinkedIn connection request templates
Distributors
Template 1: Use “Dealer inquiry” as Subject
Hi,
My name is [your name] and I’m the director of purchasing for [company name].
We’re a large eCommerce distributor that has been in business since [years in business]. Our warehouse is located in [city, state]. We’re interested in purchasing from your company for resale, could you forward your new customer application and/or price list?
Thank you.
Template 2: Use “New purchase inquiry” as subject
My name is [Your Name] and I am the owner of [Your Business Name], an eCommerce retailer that specializes in [Your Business Niche]. I hope this email finds you well.
I came across your company and was impressed by your products and reputation in the industry. We are actively seeking new suppliers and would like to inquire about the possibility of purchasing products from your company for resale.
We are based in [Your Business Location] and have been in operation since [Year Established]. Our customer base has been steadily growing, and we are confident that your products would be a great addition to our inventory.
Could you please provide us with a new customer application and/or price list?
We look forward to the opportunity to potentially work together.
Regards,
[Your Name]
[Your Business Name]
Template 3: Use “New dealer purchase inquiry” as subject
I hope this email finds you well. My name is [Your Name] and I am the owner of [Your Business Name], a rapidly growing eCommerce retail and distribution business that specializes in [Your Business Niche].
At [Your Business Name], we strive to offer our customers the best products possible. We believe that your products would be an excellent addition to our inventory and we would love the opportunity to showcase them to our customers.
A few brands of interest that you currently carry are [Brand A], [Brand B], [Brand C].
If possible, could you please provide us with your new customer application and/or product catalog?
Best regards,
[Your Name]
[Your Business Name]
Template 4: Use “purchasing manager inquiry” as subject
Hi,
My name is [your name] and I’m the purchasing manager for [company name], a large eCommerce retail and distribution company. We specialize in the resale of [niche] products from brands such as [Brand A], [Brand B], and [Brand C].
We’re interested in purchasing from you for resale. Could you please forward your dealer application along with any other information you require for new dealers?
Thank you!
[your name]
Template 5: Use any of the above subject lines
Hi,
Your company name came up when we were looking for new suppliers in the [niche name] space. We’ve worked with [competitor name], [competitor name], and [competitor name] and are looking to expand our supplier base.
We’re currently buying [Brand A] and [Brand B] from [competitor names] but are looking to add a few new lines to our inventory such as [brand they carry]. I even have a few specific SKUs in mind along with rough quantities.
Could you forward your new customer application form? We’ll get it turned around as soon as possible.
Thank you, looking forward to working with you.
[your name]
Brands
Template 1: Use “wholesale inquiry” as subject
Hi,
My name is [your name] and I’m the director of purchasing for [company name].
We’re a large eCommerce distributor that has been in business since [years in business]. Our warehouse is located in [city, state]. We’re interested in purchasing from your company for resale.
We’re specifically interested in [SKU 1], [SKU 2], and [SKU 3].
Could you forward your new customer application and/or price list?
Thank you.
Template 2: Use “B2B sales inquiry” as subject
Hi,
My team stumbled across your brand when doing research for products we may be interested in carrying. Our company, [company name], is a large eCommerce retail and distribution business with thousands of customers nationwide.
You can check us out at [website]. We’re particularly interested in [SKU A] and [SKU B].
What would be needed from us to begin the process of purchasing directly from you?
Thank you!
[your name]
Template 3: Use “found you online” as subject
Hi,
I am the purchasing manager for [company name], a retailer of [niche name] products in business since 2023.
My buying team found your brand online when researching potential products to add to our catalog.
Are you currently taking new dealers and, if so, could you forward any paperwork that we’d need to complete to gain access to pricing?
We have a few SKUs in mind along with rough estimates of how many units would be on our opening order which I can provide beforehand if needed.
Thank you, looking forward to hearing from you.
Template 4: Use any of the above subject lines
Hello,
I am the purchasing manager for [Your Company Name], a leading retailer of [Your Niche Name] products. We’re interested in becoming a dealer of your products and would appreciate any necessary paperwork to access pricing.
We carry similar brands such as [Brand A] and [Brand B]. You can check out our website at [website].
Thank you for your time and consideration. Looking forward to hearing from you soon.
Best regards,
[Your Name]
Template 5: Use any of the above subject lines
Hello,
We came across your brand when researching potential products in the [niche name] space that we could add to our catalog.
We are an established retailer representing hundreds of brands and have sold millions of dollars of products just like yours.
Do you sell direct to dealers or would you recommend we purchase through an authorized distributor? If you’d prefer we purchase through distribution, could you point us towards one that services [shipping city, state]?
We think we can do great numbers with [SKU A], [SKU B], and [SKU C]. Looking forward to it!
Thanks for your time,
[your name]
Template 1: send a connection request to someone at the company (ideally someone in sales) as a note attached to a connection request immediately after emailing the company
Hi [first name],
I just sent over an email to [email address] looking to purchase your products for resale in our retail/distribution business. We carry similar brands and love what you guys are doing at [company name]. Let me know if I have the right person.
Template 2: send a connection request to the brand owner/someone in sales at a small/medium size niche brand and include this in the note
Hi [First Name],
I came across your profile while searching for [Product Category] brands. We’re a [niche] retailer interested in carrying your products.
I love your [best selling product name] and I think we could move a ton of them. Sent you a connection request so we can connect and discuss further.
Template 3: send a connection request to the brand owner/someone in sales at a small/medium size niche brand and include this in the note
Hi [First Name],
Interested in carrying [Brand Name] products in our retail business. Love what you guys are doing at [Company Name], particularly your [best selling product]. Sent you a connection request to chat further.
Best,
[Your Name]